Mathis Brothers: The Story behind the Success
Tuesday, August 23rd, 2011Victory doesn’t come easily to anyone. One must work really hard before achieving what he truly aims for. This was how Mathis Brothers attained the position where it is at the present. From simple ideas, the owners were able to revolutionize and thereon, created a huge furniture company, which is very famous, especially in the country.
Their story began in the 1940’s when Don and Bud Mathis decided to help in their parents’ furniture store, which was located in Oklahoma City, Oklahoma. The brothers first bought and fixed refrigerators before selling them to local appliance store; and then they eventually decided to open their own store. Since advertising was an important factor in any business, the brothers created their own local variety show in order to showcase their products. The show was called “Country Social”, and it was filled with dancing, singing and comedy routines. The show garnered high ratings and has been visited by many famous singers and comedians like Johnny Cash, Patsy Cline, George Jones and Merle Haggard, which made it more popular to the people.
As the show proceeded, the brothers also did their best to continue the success of their business. This time, Don Mathis involved his two sons, Bill and Larry with their business. The two started by helping their father on simple tasks such as cleaning up rocks in the parking lot and stocking coke machines. Don made sure that his company was in good hands. He sold Mathis Brothers to his sons. The two continued to run the business successfully and started making strategies, such as discount value pricing, in order to attract more customers. And they did. They were able to attain their goal and the store expanded to California, where one of their biggest stores is in at the present.
The people behind Mathis Brothers definitely proved that success is attainable as long as one is willing to undergo the process. With the current achievements the company has, it is undeniable that their story will continue in the future and more people will know about their humble beginning.